"This went viral, no biggie."
Regardless of how it's said, brands, bloggers and influences alike clamour to make this statement.
It makes sense. Going viral seems to be a key factor in measuring the success of content. Impressions, engagements, clicks, shares, comments, likes - they're all encapsulated in the idea of going viral.
More important than these figures though, is the fact that virality means people remember the content. In one way or another, they were affected by it and formed some sort of relationship with it. This is the golden ticket.
Typically, when content reaches this level it surpasses space and time to become a hallmark of sorts.
Sounding a little too new-agey for you? Well, think about Chewbacca Mom. You can bet that even if the chatter has slowed down, it will forever be stored in audiences' brains. From time to time, it will come up again, even if it's in the form of one of those "remember when..." statements.
Sweating yet? It's hard to do, but it's not impossible. Better yet, there's a formula. There's an actual psychological reasoning behind what content goes viral and what content flops.
Our friends at Contently present this godly formula to you with none other than an awesome infographic.