Character Is Destiny

September 14, 2016 Eric Mower of AdvertisingAge

Character is destiny. 

Say it a few times. Chew on it. Digest it. 

Coming up with the values that define your approach to work shouldn't consist of sitting in a boardroom throwing around admirable traits. It certainly shouldn't include recruiting, employing or advancing people who damage the image and purpose that your company set forth in fostering. 

Actions are telling. So are words. In a "what you see is what you get" kind of theme, it's important to be aware of what outside perceptions are. 

Especially in a client-agency relationship, clients see the things we do and say too. They don't just look at the work we do, they look at what we do in general. 

So what to do? Don't suck. Don't suck as a business. Don't suck as people. 

Eric Mower breaks down how the future of our industry doesn't just hinge qualities of character, but character-driven actions. 

Previous Article
Thought Catalysts: Mark Aboud on Employee Engagement and Technology
Thought Catalysts: Mark Aboud on Employee Engagement and Technology

Mark Aboud and The Art Of explain how it's still possible to effectively engage employees in an era of tech...

Next Article
Thought Catalysts: Neil Pasricha on Defining Success
Thought Catalysts: Neil Pasricha on Defining Success

Neil Pasricha and Speakers' Spotlight discuss how to more precisely define success, breaking it down into t...