Character is destiny.
Say it a few times. Chew on it. Digest it.
Coming up with the values that define your approach to work shouldn't consist of sitting in a boardroom throwing around admirable traits. It certainly shouldn't include recruiting, employing or advancing people who damage the image and purpose that your company set forth in fostering.
Actions are telling. So are words. In a "what you see is what you get" kind of theme, it's important to be aware of what outside perceptions are.
Especially in a client-agency relationship, clients see the things we do and say too. They don't just look at the work we do, they look at what we do in general.
So what to do? Don't suck. Don't suck as a business. Don't suck as people.
Eric Mower breaks down how the future of our industry doesn't just hinge qualities of character, but character-driven actions.