You could accurately describe content as "stuff."
It's everything from the Facebook posts you scan during your morning commute to the colourful magazines you stack on your coffee table to the short films put out by hotel chains.
This stuff is lucrative. It makes up a multi-billion dollar industry that consumers are lending their minutes to.
Yes, you heard right. Minutes.
Consumers have no time for pay-walls, banner ads and pop-ups (nor do they want to make time for it). They've made themselves experts at bypassing the white noise.
So how do brands get back in front of all that noise? They produce quality content that puts consumers first and offers consumers value.
In return, Canadians offer their time and loyalty. This is something brands can't afford to pass up.
This is the return on content. Are you on board?