Brain Chatter: The Only Strategy You'll Ever Need

April 21, 2017 Ophelie Zalcmanis-Lai

It’s just you and your board. You either make it or you don't. When skateboarding, the choice is yours to get up after every fall and keep going until you nail it.   

This is what makes it so great, not just as a sport but also as lesson in life. Hell, even a lesson in business.

Depending on the business in question, strategy can look like several different things. Especially in marketing, where the asks, projects and clients are always evolving. The KPIs will change with each campaign. No two projects are ever the same (hopefully). Everyone is looking to win the Battle for Time and do so differently than the next guy.

So, what is the strategy to end all strategies?


It’s the word your parents drilled into you as a kid. It’s written in fancy type in many a Pinterest post. Maybe it’s even tattooed somewhere on your body.

The point is that it’s a universally applicable strategy. It transcends any kind of differentiating fact because let’s face it: like anything in life, if you want to be great you have to keep grinding at it. You have to persist.

The guy in this video (shared by The Tite Group's Partner and Creative Director Jamie King via Thrasher Mag) had to fall 12 times before he nailed his landing.

Twelve. Painful. Times. Each slide, tumble, roll and straight up collapse had to be felt in order for him to figure out what he needed to adjust to make it work. While anyone in business would probably love for things to just happen and succeed automatically, it’s simply not like that. What gets you to the end game is sticking at it through all the falls, bruises, cuts and road rash.

Still don’t get it?

  • JK Rowling was depending on welfare to get by as she began writing Harry Potter on a napkin.

  • Walt Disney was told he “lacked imagination and had no original ideas”

  • Tony Hawk literally had to break bones before he got even close to landing the 900 trick

Some may say that persistence is just a given. Obviously *emphatic eye roll*.

Yet it’s so simple we forget to do it. We forget what it’s like to fall off our skateboards and get up again and keep repeating that process until we don’t fall. Sometimes in business we forget to persist at persisting.  

Just because the first idea didn’t fly doesn’t mean it’s a failure. In fact, the failure is not seeing that as an opportunity to improve for the next time.  

It’s not about being first. It’s about being right. Sometimes right doesn’t happen on the first try.

So, pick up your board. Go back to the start. Begin again.

There may be scratches along the way, but the adage is true: you can only go forward.


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