Ad World 365: A Lesson for New Marketers

August 2, 2017 Ophelie Zalcmanis-Lai

Lesson 6: Work well and work wisely

So, you’re new to the marketing industry. Welcome!

As with starting any new role, one of the first questions that usually comes to mind is “how can I succeed here?” That will differ for every person, depending on where they work, how they work and what kind of work they’re doing.

However, there’s a general rule of thumb that should be followed right from the beginning. Remember being told to put your best foot forward?

Well this is how:

1. Remember the two keys*
Engage in exciting and meaningful work that you look forward to. If you don’t believe in it, you won’t put your full effort in. Simple as that. Things will get boring easily and it’ll come down to going through the motions, rather than being passionate.

In one word, that’s called burn out.

As for the second key, surround yourself with the right people. The right people will support you, challenge you and encourage you.

If the company you keep isn’t adding value to your life, well then, what are you doing with them?  

2. “It’s a long road to wisdom, it’s a short one to being ignored.”*

This is a line from indie band The Lumineers. It holds a lot of truth.

Though this quotation is pretty self explanatory, let us put it this way: it’s easy to be a crappy worker. It’s a harder and longer route to evolve productively.

So, think before you act. Act with intention. Intend and do well, always.

It might take some time to get where you want to be, but that time will always be worth it. The easy shortcuts won’t necessarily lead to the right place.

In the end, even if you don’t know what you’re doing or feel nervous about facing new tasks, just remember to work well and work wisely. It will be appreciated. And even if there are mistakes along the way, they’ll undoubtedly teach you how to move forward, better.

*Pssst. Follow days 81 and 82 on Joe's feed to see where we got these ideas.

Joe Hollis is an Account Coordinator at Ogilvy & Mather. You can follow along with his Ad World musings day-by-day on LinkedIn


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