As marketers, we deal with trends all the time.
What's the coolest way we can use social media? How are consumers digesting content? Like omg guys, what's the next big thing?
While there may be less use of slang and the word "like" in our brainstorming sessions, there's still a lot of wondering going on. On top of that, there are a lot of "authorities" and "thought leaders" out there all saying they know what direction we should be heading in.
Instead of aimlessly going through one door, it's probably beneficial to open a bunch of doors and look through them all simultaneously. In other words, it's nice to have a little list that compiles the trends that marketers can rifle through and benefit from in the near future.