Journalists who get into marketing often get a lot of flack for going to "the dark side."
However, that's a very closed mindset to take. One glance at today's media industry and it's clear how the divides between the realms are crumbling. There's more crossover than ever. People are borrowing methods from each other. Singular skills are not a thing.
In fact, the strongest thinkers are the hybrids. The people who have a multi-faceted background. Their foundation is in journalism, but they specialize in videography and have an interest in coding. They may have worked in a newsroom or two, but they've also done a handful of marketing internships.
Why are these people strong? Because they can approach situations from multiple perspectives. They can offer different abilities that help reach goals not just faster, but better.
That's why we like MarketingProfs' spin on content marketers taking a cue from journalists. Time to start reporting.