Shane Schick

  • Brain Chatter: The Real Cost of Advertisers Buying TV Storylines

    Brain Chatter: The Real Cost of Advertisers Buying TV Storylines

    Contributor Shane Schick takes a look at the implications of brands buying TV storylines and how this affects brand reputation with consumers.

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  • Brain Chatter: VCs Aren’t Funding What Marketers Really Want

    Brain Chatter: VCs Aren’t Funding What Marketers Really Want

    In this edition of Brain Chatter, Shane Schick talks venture capital funds targeting marketing-related start ups and how marketers have different needs that VC's think.

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  • Brain Chatter: What The End Of Net Neutrality Might Mean For Content Creators

    Brain Chatter: What The End Of Net Neutrality Might Mean For Content Creators

    Contributor Shane Schick talks net neutrality and the implications it holds for content creators.

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  • Brain Chatter: The Makings of A "Masterbrand"

    Brain Chatter: The Makings of A "Masterbrand"

    In this edition of Brain Chatter, contributor Shane Schick takes a look at the Masterbrands behind some of the most well-known chain brands today, explaining how Masterbrands are now reshaping.

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  • Brain Chatter: Why Casper, Airbnb and Other Brands Are Pivoting Back to Print

    Brain Chatter: Why Casper, Airbnb and Other Brands Are Pivoting Back to Print

    Contributor Shane Schick takes a look at the medium of print and why, considering several brands' recent moves, it's certainly not dead in the branding space.

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  • Brain Chatter: How Uber’s Chief Brand Officer Plans To Steer Past The Scandal

    Brain Chatter: How Uber’s Chief Brand Officer Plans To Steer Past The Scandal

    Contributor Shane Schick writes from the Canadian Innovation Exchange where Bozoma Saint John, Uber's new Chief Brand Officer, explained her plan to overhaul the troubled brand.

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  • Brain Chatter: The End Of Sears Was Not The Brand Implosion You Think It Was

    Brain Chatter: The End Of Sears Was Not The Brand Implosion You Think It Was

    Contributor Shane Schick does a post-mort of the Sears brand, explaining that it's ending was not the failure that many claim it to have been.

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  • Why CMO Stress Has Cast a Shadow Over Advertising Week

    Why CMO Stress Has Cast a Shadow Over Advertising Week

    Contributor Shane Schick writes about Advertising Week, revealing CMOs' stresses over brand reputation and ad channel selection.

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  • 3 Essential Ingredients in Coca-Cola's Storytelling Strategy

    3 Essential Ingredients in Coca-Cola's Storytelling Strategy

    Contributor Shane Schick reports from Content Marketing World in Cleveland, bringing us 3 storytelling tips straight from Coca-Cola's content manager of senior integrated marketing, Kate Santore.

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  • The Back-To-School Lesson Marketers Keep Forgetting

    The Back-To-School Lesson Marketers Keep Forgetting

    Contributor Shane Schick takes a look at back-to-school marketing campaigns, explaining why it's not necessary for all brands to jump on the bandwagon for a few extra eyeballs.

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  • Brain Chatter: The Skinny on Six-Second Ads

    Brain Chatter: The Skinny on Six-Second Ads

    Contributor Shane Schick takes a look at six-second ads, sharing background on the growing industry trend and best-practices for creating high-performing ads.

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  • Brain Chatter: Brands That Take a Stand

    Brain Chatter: Brands That Take a Stand

    Contributor Shane Schick takes a look at brands who are taking a stand against their customers and in turn achieving marketing goals and elevated brand awareness.

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  • Brain Chatter: Who Will Follow in McDonald's Unbranded Footsteps?

    Brain Chatter: Who Will Follow in McDonald's Unbranded Footsteps?

    Contributor Shane Schick takes a look at unbranded brands, like McDonald's did with Mindy Kaling, saying it's a good exercise for brands to measure recognition and loyalty within audiences.

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  • Brain Chatter: Former CMO Of Mondelez Sets The Story Straight About CMOs

    Brain Chatter: Former CMO Of Mondelez Sets The Story Straight About CMOs

    Contributor Shane Schick covers former Mondelez CMO Dana Anderson's keynote at InfluenceThis, explaining how brands and marketers should work with and better understand a CMO's role.

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  • Brain Chatter: Domino's, Data and the Destiny all Marketers Should Pursue

    Brain Chatter: Domino's, Data and the Destiny all Marketers Should Pursue

    Contributor Shane Schick covers how brands like Domino's are going past the obvious use of data and going into the world of AI to make dynamic and creative customer experiences.

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  • Brain Chatter: Inside the Canadian TV Industry's Turnaround Strategy

    Brain Chatter: Inside the Canadian TV Industry's Turnaround Strategy

    Contributor Shane Schick covers the Future TV Advertising Forum, explaining how Canadian TV can have a second chance with brands if advertisers looked at the viewership data from a different angle.

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  • Brain Chatter: The Pros and Cons of Micro-Influencers in Marketing

    Brain Chatter: The Pros and Cons of Micro-Influencers in Marketing

    Contributor Shane Schick talks about the use of micro-influencers in marketing and how tapping into the power of the middle as an advocate voice has its pros and cons.

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