Brain Chatter: The Skinny on Six-Second Ads
Contributor Shane Schick takes a look at six-second ads, sharing background on the growing industry trend and best-practices for creating high-performing ads.
Brain Chatter: Brands That Take a Stand
Contributor Shane Schick takes a look at brands who are taking a stand against their customers and in turn achieving marketing goals and elevated brand awareness.
Brain Chatter: Who Will Follow in McDonald's Unbranded Footsteps?
Contributor Shane Schick takes a look at unbranded brands, like McDonald's did with Mindy Kaling, saying it's a good exercise for brands to measure recognition and loyalty within audiences.
Brain Chatter: Former CMO Of Mondelez Sets The Story Straight About CMOs
Contributor Shane Schick covers former Mondelez CMO Dana Anderson's keynote at InfluenceThis, explaining how brands and marketers should work with and better understand a CMO's role.
Brain Chatter: Domino's, Data and the Destiny all Marketers Should Pursue
Contributor Shane Schick covers how brands like Domino's are going past the obvious use of data and going into the world of AI to make dynamic and creative customer experiences.
Brain Chatter: Inside the Canadian TV Industry's Turnaround Strategy
Contributor Shane Schick covers the Future TV Advertising Forum, explaining how Canadian TV can have a second chance with brands if advertisers looked at the viewership data from a different angle.
Brain Chatter: The Pros and Cons of Micro-Influencers in Marketing
Contributor Shane Schick talks about the use of micro-influencers in marketing and how tapping into the power of the middle as an advocate voice has its pros and cons.